text.skipToContent text.skipToNavigation

General Privacy Statement Pursuant to the EU General Data Protection Regulation (GDPR)

In the following you will find an overview of our collection and processing of your personal data, as well as of your rights under privacy law.

Names and contact details of the responsible parties

The responsible party is:

Messe Frankfurt GmbH
Ludwig-Erhard-Anlage 1
60327 Frankfurt am Main
Phone: +49 69 75 75 0
Email address: info@messefrankfurt.com

Our Data Protection Officer can be contacted at:

Messe Frankfurt GmbH
Data Protection Officer
Ludwig-Erhard-Anlage 1
60327 Frankfurt am Main
Phone: +49 69 75 75 53 35
Email address:: privacy@messefrankfurt.com

Purposes of data processing and its legal basis

To fulfil contractual obligations pursuant to Article 6 (1b) of the GDPR

Data is collected for the implementation of pre-contractual measures and contracts. Please refer to the respective contract documents for the specific processing details and data required.

With your consent pursuant to Article 6 (1a) of the GDPR

If you have given us your consent, we use your data to provide you with information on our events and services. To this end, we share your data within the Messe Frankfurt Group and with our sales partner in your country. You have the right to withdraw your consent at any time with effect for the future.

To fulfil legal requirements pursuant to Article 6 (1c) of the GDPR

Messe Frankfurt must observe various legal requirements, particularly under commercial and tax law, that obligate it to archive data.

Based on legitimate interests pursuant to Article 6 (1f) of the GDPR

In addition to the fulfilment of contractual and legal requirements, we process your data to protect the legitimate interests of Messe Frankfurt or third parties in the following cases.

Whenever content is accessed or requested from our websites, we use cookies to optimise communication times and for the anonymised statistical analysis of the use of our websites. No provision is made for the creation of personal usage profiles. If you do not desire the use of cookies, you can prevent this by adjusting your browser settings.


Messe Frankfurt GmbH uses the services of Webtrekk GmbH. Webtrekk GmbH is a company domiciled in Germany (Robert-Koch-Platz 4, 10115 Berlin) that collects, stores, and analyses usage data. The company's data processing has been audited and found in compliance with data protection and security requirements, and it is certified for data protection in the field of web controlling in Germany.
When you utilise Messe Frankfurt GmbH services, Webtrekk GmbH places a Cookie on your computer that enables to collect, store and analyse the usage data. All usage data collected is anonymised by shortening the IP address. As a result, Webtrekk is also unable to identify you as a visitor to Messe Frankfurt services. The shortened IP address is needed only for the purposes of session identification and geolocalisation (down to the city level). You will find more Information on data protection at Webtrekk at  https://www.webtrekk.com/en/legal/opt-out-webtrekk. To deactivate Webtrekk and prevent the collection of usage data-, it is necessary to place a cookie (referred to as "webTrekkOptOut"). The cookie is available here https://www.webtrekk.com/en/index/opt-out-webtrekk. No usage data is collected when this Cookie is stored on the computer.

Dentsu Aegis Network

Messe Frankfurt GmbH also collaborates with a target group marketer. For this purpose, our websites use cookies that collect/contain anonymous usage data, such as the type of website visited, categories visited and/or product pages and/or the type of browser and device used, for the purposes of usage-based online Advertising (online behavioural targeting or "OBA"). The user may either delete the cookies at any time directly in the browser or manage cookie preferences at http://www.youronlinechoices.com/de/praferenzmanagement or disable the cookies of the target group marketer Dentsu Aegis Network Germany GmbH at http://theadex.com/opt-out.


Messe Frankfurt GmbH also collaborates with another target group marketer. For this purpose, our websites use cookies that collect/contain anonymous usage data, such as the type of website visited, categories visited and/or product pages and/or the type of browser and device used, for the purposes of usage-based online advertising (online behavioural targeting or "OBA). The user may either delete the cookies at any time directly in the browser or manage cookie preferences at http://www.networkadvertising.org/choices or disable the cookies of the target group marketer Aumago GmbH at http://www.krux.com/krux_privacy/consumer_choice.

DoubleClick by Google

DoubleClick by Google is a service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA Google. DoubleClick by Google uses cookies to present you with advertisements that are relevant for you. In the process, your browser is assigned a pseudonymous identification number (ID) to monitor which ads are shown in your browser and which ads are clicked on. The use of Google DoubleClick cookies only enables Google and its partner websites to place ads based on previous visits to our or other websites online. The Google DoubleClick cookies do not contain any personal data. From time to time, the cookie contains an additional, anonymised identifier to identify a campaign with which a user previously came into contact. This precludes inferences from being drawn concerning a specific person's behaviour online. The information created by the cookies is transferred by Google to a server in the United States for storage and analysis. The data collected is only evaluated for statistical purposes and in an anonymised form. Data will only be transmitted by Google to third parties due to statutory requirements or within the course of contract data processing. Google does not bring your data together with other data gathered by Google. However, this is possible by way of exception if you are actively logged in to your Google account.
You can prevent cookies from being stored using a corresponding setting in your browser software; however, please note that in this case you may potentially be unable to completely use all of the functions on our websites. You can also prevent Google's collection of data created by cookies and related to your use of the websites as well as Google's processing of this data by downloading and installing the browser plug-in available at the following link https://www.google.com/settings/u/0/ads/anonymous?hl=de&sig=ACi0TCjYJShn3powLykn6GzRbtudaJ09FMoVlY-ANzHSkw01nQ_9NVOkyRHh0tcuv6b2XrXUjVsabYgpVVCtoaQ9oz9Cb6EWZS83dEonMtB-Vp0Nl5wudp4 under DoubleClick-Deaktivierungserweiterung. Alternatively, you can deactivate the DoubleClick cookies on the Digital Advertising Alliance website using the following link http://www.aboutads.info/choices.


In the course of remarketing campaigns, we use "Feathr" retargeting technology to contact visitors in the Feathr partner network again at a later point in time based on the user's previous behaviour on this website using stored cookies. If you do not wish to receive any targeted advertising through Feathr, you can prevent this by using the following link: feathr.co/opt-out. Your browser must accept cookies for this objection to be permanent.
Furthermore, we use cookies for target group-oriented advertising: We also allow data providers or other automated data collection tools to use our cookies so that they can support us in providing our own content and ads, as well as in measuring the effectiveness of our advertising campaigns. These cookies can provide de-identified demographic or other data combined with data that you have transmitted to us (e.g. your email address) and which we relay to data providers exclusively in hashed form, thus in a form that cannot be read by humans. The data gathered on our websites from registered users is not anonymous. We use this information together with other information that we know about or derive from you, e.g. your preferences, in order to provide you with content, services and advertisements that are tailored to you interests. You can prevent interest-based advertising on our website by blocking these cookies accordingly.

Video monitoring

The exhibition grounds are monitored by video to control traffic and visitor flows and for security purposes, and notice of this is given at the entrances. The video images are not analysed for any other purpose.

Recipients of the data

Access to your data is limited to those who urgently require this for the fulfilment of our pre-contractual, contractual and statutory obligations or for communication with you. These can include:   

- Messe Frankfurt Group companies
- Sales partners responsible for your country
- Service providers supporting us as processors pursuant to Article 28 of the GDPR

Additional data recipients may include those to whom you have given your consent for data transmission on a case-by-case basis.

Transmission to a third country

With your consent or to satisfy contractual or legal obligations, we transmit data to our Group companies and sales partners in third countries. Their agreement to EU standard contractual clauses, obligates them to observe the European level of data protection. You will find an overview of all Group companies and sales partners here.

Duration of storage

Your data will be stored until our contractual obligations have been met. In order for us to provide you with offers for our events and services, relevant data will be stored for no more than eight years. Data will be deleted before this time if knowledge thereof  is no longer necessary or there is no longer a purpose for its storage. In addition, some data is subject to statutory legal retention periods. Of particular relevance here are the periods of ten years maximum according to commercial and tax law.

Your rights under privacy law 

With regard to your personal data under the GDPR you have the right to information pursuant to Article 15, rectification pursuant to Article 16, deletion pursuant to Article 17, restriction of processing pursuant to Article 18, and data portability pursuant to Article 20.

Pursuant to Article 21 of the GDPR, you have the right to withdraw your consent to process your personal data at any time with effect for the future. We maintain an internal block list to ensure that objections to the use of data for advertising purposes can be acted on at any time.
Furthermore, you have the right to lodge a complaint with a supervisory data protection authority pursuant to Article 77 of the GDPR in conjunction with § Section 19 of the German Federal Data Protection Act (BDSG).

Automated decision-making

We do not utilise any automated decision-making for the establishment or implementation of contractual relationships.

(Version 3/2018)